The Essence of Veloura

Veloura The Label is a fashion label based in Indonesia, born from a longing for timeless elegance — one that remains relevant in the rhythm of modern women’s lives. Each of our collections is designed to capture the essence of softness, strength, and feminine beauty — not merely as a fleeting trend, but as a reflection of a refined and meaningful way of living.

We believe that dressing is not just about what’s seen on the outside, but how a woman feels when she wears it. That’s why every Veloura piece is created with close attention to detail, silhouettes that move gracefully with the body, and a palette of calming tones.

Our style is inspired by the elegance of French women from the 1950s, 1990s, and into the present day, thoughtfully adapted with a soft, modern touch.

More than just a brand, Veloura is a space where every woman is reminded of who she truly is — gentle, strong, independent, and effortlessly memorable. Our collections include dresses and tailored sets that are not only visually beautiful, but carry a quiet confidence within them.

Through our pre-order system, we are committed to producing each piece responsibly — only when it’s truly needed — to reduce waste and support a more sustainable fashion future. We believe beauty should never come at the cost of excess, and that every choice we make reflects the values we live by.

Veloura The Label is for the woman who chooses to look beautiful — not to be seen, but to celebrate who she is.